Full service marketing support that moves your business forward
Whether you need fractional CMO direction, hands-on implementation, or a fully outsourced marketing department, our team brings the expertise to elevate your brand and accelerate growth. Explore the work we’ve produced for clients across industries and see how Wellspent Marketing brings strategy to life with content, creative and campaigns that work.
A fractional Chief Marketing Officer (CMO) acts as your senior marketing strategist—diving into your business to uncover what’s driving results, what’s not, and what needs to shift to attract more clients, customers, or partners. They evaluate your entire marketing ecosystem and bring clarity to what will truly move the needle.
Once the strategy is set, your fractional CMO operates like a marketing general contractor. Instead of you juggling vendors, freelancers, or team members, they serve as your single point of contact—assembling and leading the right talent to execute the plan cohesively. The result: unified, high-level marketing leadership without the cost of a full-time executive.
Fractional marketing strategy leadership at Wellspent Consulting
What a Fractional Chief Marketing Officer Does
Agency & Vendor Management: Evaluate, align, and optimize external partners to improve performance and ROI.
04
Internal Team Leadership: Provide hands-on mentorship, accountability, and KPI-driven oversight for in-house marketers.
03
Growth Marketing Strategy: Build and maintain a performance marketing roadmap that delivers results and drives momentum.
02
Brand Strategy & Messaging: Clarify your positioning, align your voice and visuals, and craft a brand that actually connects.
01
01/08
Agency & Vendor Management: Evaluate, align, and optimize external partners to improve performance and ROI.
04
Internal Team Leadership: Provide hands-on mentorship, accountability, and KPI-driven oversight for in-house marketers.
03
Growth Marketing Strategy: Build and maintain a performance marketing roadmap that delivers results and drives momentum.
02
Brand Strategy & Messaging: Clarify your positioning, align your voice and visuals, and craft a brand that actually connects.
01
02/08
Agency & Vendor Management: Evaluate, align, and optimize external partners to improve performance and ROI.
04
Internal Team Leadership: Provide hands-on mentorship, accountability, and KPI-driven oversight for in-house marketers.
03
Growth Marketing Strategy: Build and maintain a performance marketing roadmap that delivers results and drives momentum.
02
Brand Strategy & Messaging: Clarify your positioning, align your voice and visuals, and craft a brand that actually connects.
01
03/08
Agency & Vendor Management: Evaluate, align, and optimize external partners to improve performance and ROI.
04
Internal Team Leadership: Provide hands-on mentorship, accountability, and KPI-driven oversight for in-house marketers.
03
Growth Marketing Strategy: Build and maintain a performance marketing roadmap that delivers results and drives momentum.
02
Brand Strategy & Messaging: Clarify your positioning, align your voice and visuals, and craft a brand that actually connects.
01
04/08
Marketing Channel Oversight: Manage what’s working, evolve what isn’t, and test new channels to reach untapped markets.
08
Target Audience & Messaging Discovery: Identify your ideal customers, understand their needs, and articulate your unique differentiators with confidence.
07
Project-Based Leadership: From brand refreshes and website launches to major campaign rollouts, we get your key initiatives done, done well, and done on time.
06
Executive Collaboration: Work cross-functionally with Product, Ops, Sales, and Fundraising teams to integrate marketing into every business layer.
05
05/08
Marketing Channel Oversight: Manage what’s working, evolve what isn’t, and test new channels to reach untapped markets.
08
Target Audience & Messaging Discovery: Identify your ideal customers, understand their needs, and articulate your unique differentiators with confidence.
07
Project-Based Leadership: From brand refreshes and website launches to major campaign rollouts, we get your key initiatives done, done well, and done on time.
06
Executive Collaboration: Work cross-functionally with Product, Ops, Sales, and Fundraising teams to integrate marketing into every business layer.
05
06/08
Marketing Channel Oversight: Manage what’s working, evolve what isn’t, and test new channels to reach untapped markets.
08
Target Audience & Messaging Discovery: Identify your ideal customers, understand their needs, and articulate your unique differentiators with confidence.
07
Project-Based Leadership: From brand refreshes and website launches to major campaign rollouts, we get your key initiatives done, done well, and done on time.
06
Executive Collaboration: Work cross-functionally with Product, Ops, Sales, and Fundraising teams to integrate marketing into every business layer.
05
07/08
Marketing Channel Oversight: Manage what’s working, evolve what isn’t, and test new channels to reach untapped markets.
08
Target Audience & Messaging Discovery: Identify your ideal customers, understand their needs, and articulate your unique differentiators with confidence.
07
Project-Based Leadership: From brand refreshes and website launches to major campaign rollouts, we get your key initiatives done, done well, and done on time.
06
Executive Collaboration: Work cross-functionally with Product, Ops, Sales, and Fundraising teams to integrate marketing into every business layer.
05
08/08
Marketing services + portfolio
Our portfolio is where strategy meets execution. Every project you’ll see here started with clarity around a client’s goals and grew into creative that actually performs—whether that meant a full brand overhaul, a new website, a social campaign, or video storytelling. We partner with businesses across industries to build marketing that’s as intentional as it is effective. Scroll through the work to see how Wellspent brings strategy to life.
Marketing support services + portfolio
SEO and backlinks • SEM and paid campaign management/execution • Podcast strategy and production • Graphic design • Pitch deck development and design • HubSpot setup and support • Call tracking • Earned media pitching and PR support • And more
Marketing services + portfolio
The Wellspent Advantage
The power of integrated business coaching & marketing services
Our clients benefit from a rare blend of strategic clarity and marketing precision, allowing them to:
- Align marketing and business objectives with full organizational buy-in
- Gain clarity on brand identity and audience messaging
- Build scalable systems for sustained growth
- Execute marketing strategies that drive real ROI
Together, we make sure your marketing isn’t just active—it’s effective.
What's a fractional CMO & why should you have one?
Right-Sized Investment
Speed to Impact
Cross-Functional Integration
Get executive-level expertise without committing to a full-time salary.
Maren hits the ground running to bring structure, focus, and fast wins.
Marketing doesn’t live in a vacuum. Maren bridges departments to drive alignment.
Flexible Engagements
Whether you need ongoing leadership or help with a major project, the model flexes with your needs.
A Fractional Chief Marketing Officer (CMO) is a part-time executive leader who joins your team to define marketing strategy, lead execution, and drive results without the overhead of a full-time CMO.
They offer the same strategic insights, leadership, and accountability you'd expect from any C-suite executive but on a flexible schedule and budget that fits your business stage.
With a fractional CMO, you're not just getting a consultant. You're gaining a partner in growth, someone who works alongside your leadership team to shape your brand, messaging, and marketing engine from the inside out.
With Maren, we’ve gained a proven marketing leader who is helping us achieve our business growth goals.
She consistently drives results and builds timeless brands, all while honoring her gift for storytelling. Her fractional CMO leadership allows us to stay on budget while benefiting from her expertise.
— Financial Services Client
Maren brought clarity and momentum to our brand and marketing strategy at a critical time in our growth.
She quickly understood our business, our clients, and our vision—then translated that into a strategic roadmap we could act on. Her leadership has been instrumental in aligning our team and communicating our value to the market.
— Partner, Fractional Accounting Services & Family Office Firm
Schedule a Discovery Call →
Ready to move from marketing guesswork to marketing growth?
Let’s connect. Discover how a Fractional CMO can help you focus, scale, and communicate your value with confidence—all while staying aligned to your bigger business goals.