How we help

Our services are designed to support the seven most essential pillars of your business. We know how to put it (and keep it) in motion.

Quarterly or Annual Planning Sessions

Facilitation

Companies consistently benefit from a knowledgeable, third-party individual to facilitate key strategic planning meetings. In a facilitation engagement, our team provides effective tools to help organizations develop and implement their vision and goals.

As your business strategy “point guard,” the Wellspent team guides important conversations while listening to team discussions to identify and address the root cause of pain points or untapped opportunities. Facilitation engagements are on a quarterly or annual basis.

These sessions include:

  • Guided discussion to identify and solve root issues
  • Tools and frameworks to prioritize objectives and track progress
  • Documentation of key outcomes and ownership

Whether you're planning the year ahead or realigning mid-cycle, we help your team walk away with clear focus and renewed commitment.

Strategic Planning

Our strategic planning services help you set a clear vision and actionable goals that align your entire leadership team. Through annual planning sessions and quarterly check-ins, we keep your strategy dynamic and focused—ensuring you’re always moving toward your North Star.

Need something more fast and focused? Try our Strategic Planning Intensives.

Annual Planning

Quarterly Check-Ins

Vision & Goals Alignment

Align your leadership team around a shared vision and a roadmap for growth.

Maintain momentum and adjust course as needed every 90 days.

Ensure every initiative supports your long-term business objectives.

Full business assessment + growth roadmap

Business check-up

Think of this as your company’s health exam. Our comprehensive assessment dives deep into every critical area of your business—from finance to operations to marketing. We deliver a tailored growth roadmap based on the Discovery Session, Diagnosis, and Prescription framework. Plus, you get priority access to our fractional leadership team, who embed themselves in your business to drive execution.

  • Full business assessment identifying strengths, challenges, and opportunities
  • Customized, prioritized growth plan aligned with your vision and capacity
  • Ongoing access to trusted fractional executives to implement solutions

expert-level leadership without the full-time cost

Fractional leadership

Our seasoned executives become an extension of your team—providing hands-on guidance and execution across the core pillars of your business:

CEO

Provide strategic leadership, drive vision alignment, and ensure execution across departments.

CMO

Craft clear brand messaging, develop marketing strategies, and optimize ROI to fuel growth.

CFO

Oversee financial strategy, forecasting, and smart resource allocation to keep your business healthy.

COO

Build scalable team structures, define accountability, and streamline operations for sustainable expansion.

Operations & Process Engineering

Unlock productivity and reduce inefficiencies with tailored process improvements. We analyze your workflows to identify bottlenecks and implement technology solutions that automate routine tasks—freeing your team to focus on higher-value work.

We help businesses streamline how work gets done—by analyzing workflows, refining inefficient systems, and introducing the right digital tools or AI solutions. From there, we build clear standard operating procedures (SOPs) that ensure consistency, scalability, and long-term efficiency.

Strategic Planning Intensives

Fast, focused strategy days designed to solve core business challenges and spark long-term momentum.

Our one-day intensives are built to help leadership teams align, problem-solve, and move forward with clarity. Whether you need a marketing roadmap, stronger team structure, or a reset on your business vision—we’ll guide the strategy and kickstart execution.

Ready to talk clarity?

Strategic Business Planning Accelerator

Scalable Structure Blueprint

Process Optimization Lab

Align your team around a clear vision, identify growth opportunities, and walk away with a one-page strategic plan that turns ideas into action.

Build a people plan that fits your future. Define roles, KPIs, and accountability with a clear org chart and communication structure that supports scale.

Streamline how work gets done. We’ll map your core workflows, uncover inefficiencies, and recommend tools, tech, or automation to boost productivity.

You, Explained Workshop

Marketing Momentum Workshop

Help your team work better—together. Each team member creates a Personal User Guide to improve communication, reduce friction, and align strengths with business goals.

Led by Fractional CMO Maren Larson, this session helps define your brand messaging, marketing goals, and campaign priorities—then builds a 30/60/90 day roadmap to execute on it.

Outsourced Marketing Department

Our Outsourced Marketing Department is designed to complement our Fractional CMO services so when you need more than strategy, you have a trusted team to execute the plan. Your Fractional CMO can support your marketing efforts in one of three ways:

  •  Leading your internal team or existing marketing resources
  •  Managing your outside agency to ensure alignment with business goals
  •  Plugging into our in-house outsourced marketing team for full-service execution

Whether you need support across inbound or outbound marketing, our team acts as an extension of your business—driving strategy and execution that align with your growth goals.

Execution that aligns with strategy

  • Social Media Management: Copywriting, Graphics, & Scheduling
  • Case Studies & Blog Post Writing
  • Keyword Research & SEO Content Strategy
  • Content Development & Distribution
  • Press Releases & Media Pitching
  • Lead Nurture Campaigns & Tools
  • Monthly Email Newsletters
  • Marketing Collateral Writing & Design
  • Website Maintenance & Web Page Content
  • Landing Pages & Conversion Copywriting
  • Video Podcast Production
  • Blog-to-Video Repackaging
  • Explainer Videos & Brand Storytelling
  • Event Strategy, Promotion & Materials
  • Advertising Campaign Execution & Management